Marketing is undeniably the most important activity that is responsible for the growth of businesses of all kinds. Just as a vehicle needs fuel for moving, companies also need to execute marketing activities in order to witness the smooth running of their businesses and increase their survival chances against their competitors.
You can have fabulous products but everything is in vain if no one acknowledges them. Marketing allows you to reach out to potential customers.
Marketing refers to all necessary activities that organizations carry out in order to gain the attention of their target audience towards their products and services, via effective and quality communication. You provide them a value your audience is looking for and in return, they become your loyal customers and frequently make purchases. You can successfully gain this objective through proper market research, and understanding of your target audience’s behavior.
Marketing Methods in Past
In the Past, Marketing was carried out through traditional methods such as Billboards, Brochures, Posters, Newspapers, Magazines, TV, and radio advertisements, etc in order to promote any product or service in front of a limited audience. Such strategies require a lot of money to be spent especially on TV and Radio advertisements that will keep displaying your brand as long as you continue to pay them.
Traditional Marketing methods with the passage of time proved to be less sufficient. First, it was extremely difficult to specify your target audience by using posters and billboards. There were chances that your company’s offerings may appear as irrelevant to some people as not everyone is necessarily interested in purchasing your products and services. Traditional Marketing doesn’t allow you to effectively interact with your customers, neither you can effectively understand what your consumer wants, nor you can measure the results of your marketing campaign.
But with the passage of time, the internet arrived along with digital technologies as well as social media, thus giving rise to digital marketing for businesses.
Why Digital Marketing is Much Better
Digital Marketing is quite different from the traditional methods used in past. It is highly affordable marketing method which makes it extremely business-friendly. Besides this, you do not need to physically travel for purchasing any item since everything is online; you can do it just with a single click on your smartphone.
Digital Marketing allows you to focus on your target audience all around the world. You can analyze their behavior, track their web activities, and measure results with the help of different tools. This way you can prepare a better marketing strategy. With the help of tools, such as Soovle, Semrush, Google Adwords, etc you can find out what kind of words they use for searching anything on Google.
You can frequently communicate with your customers in an effective manner not only for attracting and converting new potential customers but also to retain the existing ones. Retaining your customers is even much better as they will be more than happy to buy from you again and highly recommend others to give you a try. You can send them personalized emails and engage with them on social media to provide them with fresh content and updates about your services.
Types of Digital Marketing
The following are the some of the famous digital marketing tools that are widely used all over the world:
- Press Release Distribution
- Search Engine Optimization (SEO)
- Social Media Marketing (SMM)
- Search Engine Marketing (SEM)
- Email Marketing
Press Release Distribution
Press Release Distribution is the most effective marketing tool that involves the preparation of a newsworthy and informative news story about any announcement, update, or event and then disseminating it to credible journalists and different world-class news outlets. With the help of press releases:
- You get noticed by your target audience.
- You get backlinks from various sites which increase your visibility across search engines.
- Website traffic will eventually increase.
- You can manage your online brand reputation.
- You can prove yourself as an industry leader.
Search Engine Optimization
Search Engine Optimization (SEO) refers to a set of all activities carried out in order to improve the rankings of a website appearing in Search Engine Result Pages (SERPs). For getting your website within the top listings, you have to optimize your content in a way that Google finds easy to understand for your readers. Also, do proper keyword research and use the target keywords (relevant to your business goals) in your content. Besides this, you can also consider Guest Posting which can award you high-quality backlinks.
Social Media Marketing
Social Media Marketing (SMM) involves the use of social platforms to promote your brand. You can create a business page and encourage your target audience to follow it. This way you can effectively interact with your followers, and provide them with fresh informative content about your company and its updates. Also, you can answer their queries, this way they’ll become familiar with your company and would like to give you chance. Social Media is a powerful tool through which a lot of businesses are benefiting until now.
Search Engine Marketing
Search Engine Marketing (SEM) is somehow similar to Search Engine Optimization (SEO); the only difference is that Google brings your website within the top rankings as long as you keep paying. Search Engine Marketing (SEM) is mostly done by those companies that are struggling for visibility and need some boost to improve rankings.
Email Marketing is defined as the use of email to promote your company, brand, product, or services. Email Marketing is known for the immense Return on Investment (ROI) as conversion rates are usually higher. Also, it is common for people to open up their emails every day. The most famous examples of Email Marketing are sending out welcoming emails, personalized emails, newsletters, etc.